We were tasked with creating a promotional video for Suzuki in collaboration with Bu Bi Surf School. With full creative freedom to develop both the concept and execution, we aimed to produce a film that seamlessly integrates the love for nature with the practicality and versatility of a Suzuki vehicle. The final result is a visually compelling video that captures the spirit of adventure, the serenity of the sea, and the effortless adaptability of Suzuki cars in an active lifestyle.

One of the key elements in shaping the narrative was the choice of stand-up paddleboarding (SUP). As an activity deeply connected to nature, SUP perfectly represents the values of both Bu Bi Surf School and Suzuki—freedom, exploration, and ease of movement. The video naturally blends the two brands, emphasizing how Suzuki vehicles are built for those who seek adventure without limits.

The soundtrack selection played a crucial role in setting the mood. We needed music that matched not just the tranquil experience of paddleboarding but also the smooth and effortless drive of a Suzuki car. The final choice reflects both the peacefulness of gliding over water and the subtle power of a car designed for outdoor enthusiasts.

Timing was another critical factor in achieving the right visual aesthetic. Initially, we planned to shoot during sunrise to capture soft, golden tones. However, as we started filming, we realized that allowing the sun to rise slightly higher created a more dynamic lighting effect. The way the sunlight hit our models Bora and Zeynep from behind in the opening scenes added a natural glow, enhancing the warmth and authenticity of the video.

From a technical standpoint, we were strategic about our equipment choices. Using a drone allowed us to showcase the vastness of the location and the smooth, scenic journey from land to sea. A zoom lens helped us capture detailed action shots without compromising the immersive feel of the scene. These tools were essential in bringing movement and perspective to the video, highlighting both the car’s design and the lifestyle it supports.

Finally, attention to detail was key in emphasizing the car’s practicality. We made sure to showcase the ease of loading and securing the SUP boards and paddles, demonstrating the car’s spaciousness and adaptability. These small yet impactful moments reinforced the message that a Suzuki is not just a vehicle but a reliable companion for adventure, seamlessly fitting into an active, outdoor lifestyle.